Privacy Policy
Last updated: 1 August 2026
1. Identity and contact details of the organisation handling your personal information
This Privacy Policy explains how Eleonor Elegance collects, uses, stores and shares your personal information when you visit our website, purchase our products, use our services or otherwise communicate with us.
Where applicable, we handle personal information in accordance with Australian privacy and data protection laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Company information
NEVER GOING BROKE AGAIN LTD
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Email address:
hello@eleonor-elegance.com
Eleonor Elegance is an online store operated by NEVER GOING BROKE AGAIN LTD.
Eleonor Elegance is the trading name used by NEVER GOING BROKE AGAIN LTD to operate this online store. Our website is hosted on the Shopify platform, which enables us to provide our online shopping services, referred to in this policy as the “Services”.
Please read this Privacy Policy carefully. By using the Services or contacting us, you acknowledge that you have read and understood how we collect, use and share your personal information.
2. Personal information we collect
Depending on how you use the Services, we may collect and handle the following categories of personal information:
Identity and contact information:
Your name, billing address, delivery address, email address and telephone number.
Financial and payment information:
Information relating to your payment method or card, transaction details and payment confirmation information. Payment information is collected and processed directly by the payment service providers we use. We do not store your complete card number.
Account information:
Your username, password, preferences and account settings.
Transaction information:
Information about products you view, add to your basket, purchase, return, exchange or cancel, as well as your order history.
Communications:
The contents of messages you send to us, including customer support enquiries and return requests.
Technical and browsing information:
Your IP address, device and browser type, unique identifiers and information about how you access, browse and use our website. This information may be collected through cookies and similar technologies.
We do not intentionally collect sensitive personal information unless it is reasonably necessary for a specific purpose and its collection is permitted by applicable law. Please do not send us sensitive personal information unless we have expressly requested it for a legitimate purpose.
3. How we collect personal information
We may collect personal information in the following ways:
Directly from you:
When you purchase a product, create an account, subscribe to our newsletter or contact us.
Automatically:
Through our website, cookies and similar technologies.
From service providers and other third parties:
To the extent permitted by applicable law, we may receive information from providers involved in payments, delivery, analytics, marketing or customer support.
When we receive your personal information from a third party, we will handle it appropriately and in accordance with applicable Australian privacy laws.
4. How we use personal information
We may use your personal information for the following purposes:
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Processing, confirming, invoicing, dispatching and delivering orders
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Processing payments, refunds, cancellations, returns and warranty claims
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Creating and managing customer accounts
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Providing customer support and responding to requests, complaints and enquiries
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Preventing, detecting and investigating fraud, misuse and other potentially unlawful activity
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Maintaining the security and functionality of our website
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Complying with applicable legal obligations and responding to lawful requests from authorised bodies
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Sending marketing communications, promotions and news where permitted by law
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Displaying personalised advertising on our website and third-party platforms where permitted by law
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Conducting statistics and analysis to improve our products, catalogue, website and customer experience
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Requesting reviews of purchased products
If you no longer wish to receive promotional emails from us, you may unsubscribe at any time by using the unsubscribe link contained in the email or by contacting us at:
Unsubscribing from marketing communications will not affect essential transactional or service-related communications concerning your orders or account.
5. Who we share personal information with
To operate Eleonor Elegance, we may share personal information with the following third parties:
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Shopify Inc.: Provides the e-commerce platform used to host and operate our online store.
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Payment processors: These may include USEEMALL LTD, Conyngham Road, Manchester, England, United Kingdom, which may process payments relating to your purchase. USEEMALL LTD is not the seller of the products.
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Delivery, fulfilment and logistics providers: We share information with these providers where necessary to prepare, dispatch and deliver your order.
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Technology, analytics, customer service and marketing providers: These may include email delivery, website analytics and online advertising providers.
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Authorised public authorities: Where disclosure is required or permitted by applicable law, or where we receive a valid legal request.
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Potential purchasers, successors and other relevant parties: In connection with a merger, acquisition, sale of the business, financing, reorganisation or another corporate transaction.
We only share personal information where reasonably necessary for the purposes described in this Privacy Policy or where permitted or required by applicable law.
We do not sell your personal information.
6. International transfers of personal information
NEVER GOING BROKE AGAIN LTD is established in the United Kingdom, and some of our service providers operate outside Australia.
Personal information relating to customers in Australia may therefore be transferred to, stored in or processed in countries or regions outside Australia, including the United Kingdom, United States, Canada and countries within the European Economic Area.
Where applicable, before disclosing personal information to an overseas recipient, we will take reasonable steps to ensure that the information is handled consistently with the Australian Privacy Principles, unless an exception under applicable law applies.
These steps may include:
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Providing information required by law
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Obtaining consent where necessary
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Implementing appropriate contractual safeguards
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Reviewing how overseas recipients handle personal information
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Using other transfer mechanisms permitted by applicable law
Where your consent is required for a particular international transfer, we will provide the information required by applicable law before requesting that consent.
7. Your privacy rights
Under the Privacy Act 1988 (Cth), the Australian Privacy Principles and other applicable laws, you may have certain rights concerning the personal information we hold about you.
These rights may include:
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Requesting access to personal information we hold about you
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Requesting the correction of inaccurate, incomplete, out-of-date, irrelevant or misleading personal information
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Raising a concern or making a complaint about how we handle your personal information
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Withdrawing consent where our handling of information relies upon your consent
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Unsubscribing from direct marketing communications
Other rights or protections may apply depending on your specific circumstances and the applicable law.
How to exercise your privacy rights
To exercise your privacy rights, please contact us at:
Please use “Personal Information Request” as the subject line and provide enough information for us to verify your identity and understand your request.
We will generally require the following information:
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Your full name
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An email address through which we can contact you
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A clear description of the personal information concerned
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The right you wish to exercise or the nature of your request
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Information that will help us locate your personal information, such as your order number
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If requesting a correction, details of the information you believe should be corrected
Before providing access to personal information or responding to a request, we may ask you to provide reasonable proof of identity. This is intended to protect your information from unauthorised access.
We will respond to your request within the period and in the manner required by applicable Australian law.
Where permitted by law, we may refuse all or part of a request. If we do so, we will provide the reasons for our decision in writing where required by law and explain any available complaint mechanisms.
We will not treat you unfairly or disadvantage you because you have exercised your privacy rights.
If you believe your privacy rights have been infringed, you may contact us first so that we can investigate your complaint. You may also be entitled to make a complaint to the Office of the Australian Information Commissioner (OAIC) or another relevant authority.
8. Cookies and similar technologies
We and third parties may use cookies and similar technologies to:
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Ensure that our website functions correctly
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Remember the contents of your shopping basket and session
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Understand how visitors use our website
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Improve the Services
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Display advertising that may be more relevant to you, where appropriate
You may block or delete cookies by changing your browser settings.
However, disabling cookies necessary for the operation of the website may prevent certain features from working correctly, including parts of the checkout process.
Where required by applicable law, we will obtain appropriate consent before using non-essential cookies or similar technologies.
9. Security measures and retention periods
We take reasonable organisational, personnel, physical and technical measures to protect personal information against misuse, interference, loss, unauthorised access, disclosure, alteration or destruction.
However, no security system or method of transmission over the internet is completely secure. You should therefore avoid sending sensitive information through insecure communication channels.
We retain personal information for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy. This may include:
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Providing the Services
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Maintaining business and transaction records
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Resolving disputes
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Complying with applicable legal, taxation, accounting and consumer protection obligations
When we no longer have a reasonable need to retain personal information, we will take appropriate steps to delete, destroy or de-identify it securely, subject to applicable legal requirements.
10. Children’s personal information
The Services are not intended for children, and we do not knowingly collect children’s personal information in circumstances where doing so would be inappropriate or unlawful.
If you are a parent or legal guardian and believe that your child has provided us with personal information, please contact us at:
We will review your request and take appropriate action in accordance with applicable law.
11. Third-party websites and links
Our website may contain links to websites, applications or services operated by third parties.
We are not responsible for the privacy practices, security or content of third-party websites or services.
We recommend reviewing the relevant third party’s privacy policy before providing personal information through its website or service.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
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Our practices
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The Services
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Applicable laws or regulations
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Our operational requirements
The latest version will be published on this page, and we will update the “Last updated” date shown at the top of this Privacy Policy.
Where required by applicable law, we will provide separate notice of material changes.
13. Contact us
If you have any questions about this Privacy Policy, how we handle personal information or how to exercise your privacy rights, please contact us using the details below.
Email address:
hello@eleonor-elegance.com
Company information
NEVER GOING BROKE AGAIN LTD
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Eleonor Elegance is an online store operated by NEVER GOING BROKE AGAIN LTD and provides services directly to customers in Australia.
Customer support is available by email only. Emails are received daily and answered on working days, Monday to Friday. We usually respond within 48 working hours.
Reference time zone: Australian Eastern Time (AET)
If you are dissatisfied with how we have handled your personal information or responded to your complaint, you may contact the Office of the Australian Information Commissioner (OAIC) or another relevant Australian privacy, consumer protection or dispute resolution authority.